To learn more, check out this guide on how to start a link building campaign with the Link Building tool. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. With a reputation for client satisfaction, WebFX provides proven — and trusted — SEO audits and implementations.
Header Tags (H
Once you’ve authorized with Google, selected your site, and clicked Import, the audit will start. To do this, start SEO Anomaly by heading to Site Audit, click on + New project, and allow Ahrefs to authorize your account. It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary. Make sure your main menu is clear, and that important pages are easily accessible.
You would need to create an account, answer some questions about yourself, and choose to skip a trial in order to create the free audit report. There are a number of choices available, and HubSpot’s Website Grader is one of the most user-friendly. It quickly and automatically generates a report after entering the web address you want to have crawled along with an email address. An audit also helps me evaluate website content such as blogs, landing pages, product/service pages, among others.
After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter). Next, address any severe content issues (like thin content or duplicate pages that might be hurting you). Then move to enhancements and optimizations that can boost performance. • Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct.
The off-page factors affecting your SEO
This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement. For a full deep dive on internal linking check out our internal linking wiki page and our guide on how to optimize your website’s internal links. Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website.
We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues. Go through all your SEO issues in the All issues overview report.
Improve site performance and user experiences with effective site migration. Discover best practices for domain changes, server upgrades, and replatforming. Maintaining a successful website is a constant process, and website audits aren’t a one-time task. To maintain your site performance and match the latest user needs and SEO trends, make site audits a part of your regular workflow.
- For example, the main pages you want to rank will always take priority over pages you don’t want to index.
- In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow.
- Fixing issues improves site speed, indexing, and mobile usability.
- SEO audit tools reveal hidden issues and opportunities on your site.
The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category. The tool is evaluating your content based on Google’s own guidelines. Now, you will need to download the key files to create the tool in Claude.