This will alert you to important SEO issues as they happen so you can fix them before they cause problems. Use them if you’re having trouble following a step or fixing an issue. Use our free SEO audit template to find SEO issues that need fixing. Earn a 25% higher ROI from SEO with our client-exclusive software stack — RevenueCloudFX. Through machine learning, AI, and billions of data points, BHS Links its delivered a 25% greater marketing ROI — on average — for our clients. Strategize high-impact content for better results and get full transparency into content developed by WebFX.
You don’t need to perform a link quality audit every day, or even every week (unless you’re running a very high-profile campaign). Bi-weekly or monthly link quality audits are suitable for most businesses. While each written post is unique, requiring in-depth research in addition to drafting and revision, most content strategies, on the whole, run on autopilot. The general direction is set, and the individual moving parts that carry out the work simply repeat the same tasks over and over. Appealing to search engines and the users thereof is more important than it was in years prior. More people rely on popular search engines like Google, Yahoo! and Bing to find information, products and services than ever before.
If you have to pinch pennies, Ahrefs may not be the tool for you. As with most other SEO audit software applications, the features and benefits increase as you increase your pricing tiers. It has a free version, a lite version with around 10,000 URLs per audit at $13.50/month, and a Pro version with 500,000 URLs per audit at $35.00/month.
- Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page.
- Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete.
- Check My Links is ideal for developers, content editors, and web designers, according to its creators.
- Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order.
For Fixing Issues & Finding Opportunities
Inspect internal and external linking to make sure they are functional and relevant, and point to authoritative sources. Examine multimedia use (images, videos, charts) to determine if they support and improve the textual content. Audit content length and depth to see if it sufficiently covers the topic compared to competitors. Reviewing content quality involves evaluating how well your website’s content meets user intent, delivers value, maintains originality, and adheres to grammatical and structural standards. Reviewing content quality includes checking for keyword relevance, readability, topical depth, and whether the content is up to date and trustworthy. Regular assessment of mobile-friendliness is no longer optional but essential for an effective SEO strategy.
What is an SEO audit tool and what does it do?
The two essential steps to perform an SEO audit are checking crawlability and indexability, and analyzing on-page SEO. Using an SEO audit checklist or a structured SEO audit template allows businesses to systematically assess their website’s performance and identify actionable areas for improvement. SEO audit templates and checklists help streamline the audit process and make sure no critical elements are overlooked. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. It will give you a thorough report of all the factors that will affect your site’s search engine optimization.
To figure out if Google respects your user-defined canonical, Search Console is the best tool for the job. Use the Coverage Report of Search Console’s URL Inspection Tool to identify instances when Google chooses a different canonical than the one you selected. We could write many, many posts on canonicalization, and we have. Suffice to say, there are a few basic guidelines you want to keep in mind when thinking about canonicalization and duplicate content. In fact, this method is preferred because the URL Inspection Tool will help you complete other audit items on this checklist. Below, you can find an explanation of each audit point, along with recommended tools and techniques to examine each point.
I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic. Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool.
Many of these features are available for the free version, but you’ll have to pay up if you want full features or to go above the pretty confining 100 URL limit. If you’re willing to pay up, in my book, Semrush’s audit tool has the best combination of features, user experience, AI tools, and ease of use among premium SEO suites. I’ve always liked Semrush’s interface, and its clean, responsive design extends to its audit tool. The overview dashboard gives you a really clear picture of your website’s hang-ups and uniquely charts them over time. As you dig into the issues, you can follow breadcrumbs to the individual links and even get detailed explanations of what the issue type means and how you can fix it. You can even re-crawl specific pages straight from the dashboard to see if you’ve fixed the issue.